One of the questions that shows up again and again in my DMs, Facebook groups, and comments is this: how do you display your gems?
So, let’s finally answer the burning question. Whether you’re setting up in your studio or packing for an event, here is exactly what works for me, what I recommend, and how to create a display that is both cute and practical.
A Quick Note on Keeping It Clean
Before we get into the fun part, let’s talk sanitation.
No matter how you choose to display your gems, your inventory should stay hands off to clients and the public. Any display item that clients can hold should be easy to clean afterward and should not create a risk for cross contamination.
A pretty display is great. A pretty display that is also safe is even better.
Now that we have that covered, let’s get into the fun part.
Displaying Gold Tooth Gems
Transparent displays are my absolute favorite way to show off gold and diamond collections.
They make it easy for clients to actually see each piece and imagine it on their own smile. As a tech, they also help you get a better idea of how a charm will fit on the client’s tooth before application.
One of the biggest benefits is that clients can hold the display up to their smile without ever touching the actual gold. You can also move the display around and the pieces stay in place, which makes this setup especially helpful for events.
Transparent displays are also easy to clean, easy to organize, and much easier to work with than digging through a gem jar like a tiny treasure hunt.
Personally, I use a white display for my white gold pieces and a black display for my yellow gold pieces. It keeps everything organized and makes it easy to direct clients to the style they prefer.
I love these displays so much that I offer them on my site. You can find them here: Transparent Display.

Displaying Crystal Tooth Gems
Crystals usually take a little more planning because most techs carry a lot more crystal options than gold.
My favorite way to display crystals is with a menu. A good menu clearly shows the sizes you offer, the colors available in each size, any shapes you carry, and maybe even some design options.
It takes a little time to set up, but once you have one, it is such a game changer.
A crystal menu helps you guide clients through their options without overwhelming them. It also gives them something they can hold, look through, compare in different lighting, and interact with without ever touching your actual inventory. Personally, I keep my crystal stock stored with my supplies so it stays completely hands off to clients.
This setup also works especially well at events because you can set out multiple menus for groups to look at while you are applying Tooth Gems.
To make things easier, I have the exact template I use available on my site here: Tooth Gem Display Template.

Why Crystal Size Guides Matter
Displaying your crystal colors is important, but displaying crystal sizes is just as important.
In fact, choosing a size often feels more overwhelming to clients than choosing a color. Most people have a much harder time picturing what SS3 versus SS5 will actually look like on their tooth than deciding whether they want classic or pink.
That is why I always keep a Size Guide available during consultations.
A Size Guide allows clients to hold each size up to their smile and get a better idea of what feels right before committing. That little bit of visual help makes a huge difference in their confidence and helps the appointment feel smoother for both of you.
I hand make my Size Guides so the crystal and label are etched directly into the guide. That way, you can clean them between clients without worrying about anything peeling off or shifting around. You can find my guide here: Tooth Gem Size Guide.
At this point, it is one of my must have consultation tools!

Tooth Gem Design Inspiration Displays
A lot of clients come in knowing they want Tooth Gems, but not knowing exactly what they want. This is where inspiration displays come in.
Having examples of past work, popular designs, or creative ideas helps clients visualize what is possible and often leads to much better consultations.
Here are a few ways to do that:
Standard Teeth Models. I recommend having a few teeth models on your consultation table with different designs on each one. Try not to cram every possible idea onto one model. It gets crowded fast and makes each design harder to appreciate. Instead, use a few designs per model or create models with specific themes.

Tooth Gem Lookbook. Create a lookbook with photos of designs you have done in the past. I recommend focusing on popular styles, designs you love doing, or looks that really show off your work well. This gives clients inspiration while also highlighting your style and skill.

Inspiration Wall. An inspiration wall is such a fun option if you have studio space for it. You can hang photos of smiles, favorite sets you have done, or ideas you would love to create in the future. I made mine by printing smiles on regular paper and adding craft store crystals to make fun designs. You can see my inspiration wall in this Instagram post.

Have Fun With It
I really think the best Tooth Gem displays are the ones that feel true to you and your brand.
Yes, your setup should be organized, clean, and practical. But it should also feel fun. Showcase the pieces you love, create displays that fit your style, and build a consultation experience that feels exciting for your clients.
Be authentic to yourself. The right clients will connect with that!
Xoxo,
Katana